Are You Looking to Increase Your Sales?
The bakery industry is undergoing a shift from mass production to individual niche offerings such as baked goods made with healthier and/or organic ingredients. If you company is a bakery, this is good news since it gives you the opportunity to stand out among the competition by ordering new ingredients and coming up with your own unique recipes to offer. Before contacting your bakery distributor for your next order, read on for some tips on how to boost your sales.
Appeal to a Health-Conscious Crowd by Offering Transparent Nutrition Information
Americans are becoming increasingly concerned about managing their weight, blood sugar, cholesterol level, and other markers of good health. According to the American Bakers Association, nearly two-thirds of adults rely on nutrition labels to help them choose what they will and will not consume. Posting a sign with the nutrition content of the top-selling items is one idea. You can also leave print-outs on the counter where customers pay for their items or let them know that you will provide this information upon request.
Provide Several Healthier Alternatives
People who are trying to watch their weight often avoid restaurants and bakeries altogether because of the high calorie content of most menu items. Adding several low-calorie items to your menu is an easy way to boost sales but it’s not the only way. People are also interested in bakery items with a high protein content, low carbohydrates, all-natural ingredients, and several other factors they use to determine that an item is healthy to eat. Offering and advertising these types of items will help you gain a wide variety of customers, even those that are more health conscious.
Consider Adding Smaller Portion Sizes
Along with healthier options, offering smaller portions and even bite-sized portions is a perfect way to entice new customers to check out your bakery. Using professional baking supplies, you can create a range of baked goods that people can eat in a single bite. This can also encourage them to try the bite-sized portions of several different deserts and often leads to ordering the full-sized portion of what they like the most.
Packaging Matters
Unique and artisan packaging appeals to the current trend of individuality in marketing. It helps to make your products more memorable to customers and also adds the touch of authenticity that people crave in our electronically connected world. Remember that the way a bakery item looks is the first thing that catches people’s attention and is a major factor in their decision to purchase it or not.
Place Your Order Today for Commercial Bakery Supplies Wholesale
Organics That Deliver, a Bay Area company offering delivery of conventional and organic commercial baking supplies wholesale for artisan bakers and industrial bakers, would love to help you serve your customers. Give us a call today to learn more about the products we offer. (510) 489-1882